Saturday, August 28, 2010

STYLING THE BAND!

The rain was pouring on Wednesday night and as I got slightly soaked in YSL I strode over to Soho St to the club Punk where the band I style 'DeadLoveJunkies' was performing for a crowd of music enthusiasts and industry insiders. It was almost a month ago that I sat down with DLJ's front man Raff to discuss working as they're stylist and this was the first time I was officially styling them. I buzzed at the door 'I'm here with Dead Love Junkies, I'm they're stylist' and within 2 minutes security let me in through the club to the make shift band area in what appeared to be an old kitchen. I gave the boys (Raff - lead singer/song writer and Will - Producer/Instrumentalist) a big hug and unzipped by garment bag of goodies to lay out options. Jewellery was all fastened in zip log bags and I laid out top options for Raff. Will was very easy to style , with his buff columbian physique he often performs gigs in nothing more than a vest top and most often ends up topless by the end of the performance. I wanted to bring sexy back with a tailored touch and decided to put him in a black waistcoat and skinny jeans with a big statment chain which I customised myself. Done and ready for stage it was on to Raff. With his signature statement quiff and kohled eyes I wanted to give him a frontman vibe but nothing too over the top for this urban venue. I decided on a washed black v neck tee , skinny's , boots and some great chain and metal accessories and a quirky star necklace I've had for a while! I was really pleased with the total look of the boys and they both complimented each other. I left the boys backstage to chill pre-show and was Joined by my gorgeous fellow-romanian Lora Popescu as official photographer (check out her blog http://www.untainted333.blogspot.com/) we dashed across to Las Iguanas for a brazilian feast complimented with cocktails and gossip before the band were due to begin. Lora and I have really bonded , meeting through mutual friends we've become like two peas in a pod and she's the latest addition the my very close-knit substitute London Family. Tummy's full we made our way back to PUNK and waited in anticipation for DLJ to start! It has to be said that Lora has such amazing style & am constantly in awe of her outfits - how is it I constantly attract drop dead gorgeous friends - ah I'm a lucky boy!!!Before we knew it the time had come for our boys to hit the stage and with their amazing sound fusing electro.pop.dance.soul they literally had the house on fire. Each song was better than the one before and I couldnt stop dancing the whole way through. Everyone need's to check out there site http://www.deadlovejunkies.com/ immediatley and listen to their music - its the kind of music I could hear on the radio at a club the kind of music I want to listen to while getting ready with the girls. Its fun music and Raff's voice is incredible , I couldnt help but feel so proud of them!


Their set was over and I immediatley went over to congratulate them. When I gave Will a hug he said 'Man thankyou so much for the styling you did an awesome job cant wait to keep working with you' and after the performance friends of their's had come up to me complimenting my work with the boys and how they loved what I put them in. With the band and their friends seal of approval and seeing them rock it completely rocking their look, reminded me why I love doing this so much. Its such a rewarding feeling and as Lora and I staggered our way up the stairs and back into the London rain I had a big smile on my face and all the extra hours of work and effort that I put into all these styling projects suddenly just fell so worth it. Creativity is a beautiful thing , I'm really looking forward to working with the guys again , these boys are going places and STYLIST Deni is loving every second of these fashion adventures! xoxo Deni

PHOTO SHOOTS & STYLING!

My Fashion life can go from one extreme to the next. At one moment I will be organising shoes to be sent for a shoot with Jessica Biel to then being the subject in front of the camera and as I fastened by bow tie I smiled nervously in the mirror as I prepared for our photo shoot. It was the morning of the shoot that my PR agency was doing for our new web site. Tamara & Andre wanted new photos on the website to include the new team and as I sat at my desk typing away the photographer snapped to catch us in PR action. We did a variety of shots and overall the pictures turned out great and can now all be seen on our new website check it out and it will probably explain more of what exactly i do as PR Boy Deni! http://www.tamarakretzer.com/ STYLIST Deni is a persona I switch on when the office hours close and I become consumed by all things fashion. Things inspire me every minute of the day and when I get to execute this inspiration in a creative way , well its like music to my ears. I've been doing a few interesting projects lately , and on a cold summer's tuesday night (bloody england weather) I left the office and made my way across to Diesel to style the crew for a special Diesel Black Gold Look Book showcasing the new collection modelled by the staff at Diesel Bond Street. Styling friends is much harder than people you dont know as well , because you as much as you want to portray the creative look you have in mind you want them to feel comfortable yet at the same time its like a dream come true to be able to put them in an outfit they wouldnt normally wear and give them the confidence kick they sometimes need. The new Diesel Black Gold Colleciton designed by well known designer Sophia Kokosolaki is stunning so I began to put outfits together. In true Diesel style a rock chic element was needed - the girls had to look like bombshells and the boys their rocker boyfriends. The result was incredible and lots of fun and then once again it was my turn to be infront of the camera. As I posed on the Diesel staircase I thougth 'if only I was taller, I could get the hang of being paid to pout and pose infront of a camera in designer duds' good joke!
There is always that moment when you get the right outfit on the right person and you just know they're working it and as soon as the photographer starts snapping you can feel the energy in the air and literally ever shot we took felt like that. Everyone owned their look and completely shut.it.down and at the end of the day that's the most rewarding part of it! Read on to hear more styling adventures xoxo Deni

Friday, August 27, 2010

LONDON RAIN!

Hi all, just a short post for now to vent my frustration on the current London Rain. This is August its supposed to be high summer yet as I peer out my office I see grey and rain. There is however a positive that's come out of this Rain - always seeing a fashion opportunity where one presents itself - I haven't stopped wearing my new RainWave cape , because why should one look wet and ugly in the rain when I can look fabulous and stay dry!

These capes are so cool they come in loads of different' colours and prints at £45 for the Kimono (which is the one that I have , these short legs need to be seen or I'll just look like a dwarf) or for those who are more gifted in the height department there's the classic Poncho style which is £55. They're all available online at http://www.rainwave.co.uk/ & they ship internationally! What's the most interesting part of this all is people's reaction as I walk down the street striding in my RainWave. People smile , compliment my cape , stop me to ask me where its from. One little girl said 'Mummy look at his cape its so cool' , I couldnt help but giggle! Once I put my RainWave on its like I turn into a little kid as well , jumping in puddles like a 6 year old! I went to suprise my bestie Charlotte at work the other day in my RainWave and she immediatley asked if she could wear it to a theme park the next day. It was love at first sight & she put it on instantly!
So for now I will stop complaining about the Rain (i've really turned into a Brit havent I?) and relish in the fact that though It may be raining I am looking fab in the rain - cant let a little whether get in the way of looking good now can we! xoxo Deni

Tuesday, August 10, 2010

PYRUS STORE OPENING - ANOTHER FASHION NIGHT OUT!

As I looked in the mirror of the agency's showroom, adjusting the zip on my vintage leather trousers and tucked my YSL tee in just so , I was groomed and ready for another fashion night out. My day in PR world flew by - the afternoon a busy flurry of deadlines , countless phone calls made to a dozen journalists and stylists and the pages of many a fashion magazine had been read - it was time for a glass of bubbly. As I marched myself around the corner and over to meet my fabulous friend Anna we both looked at eachother and laughed - completely unexpectedly we both decided to wear a white tee leather bottom combination. Great minds think alike no?... I said as we sipped a quick pre drink in her office bar. It was soon off , down the cobbled stone lanes of Carnaby Street to the opening of the first store for uber-cool fashion label Pyrus. Pyrus holds a very special place in my heart. It was one of my favorite labels represented by Goodley in my interning days & my best friend Charlotte works for them as their right hand woman/design assistant Husband and Wife team Ash & Lorraine are based in east london , I was at their studio the week before viewing their new collection we talked of the excitement and anticipation of this very night. It's every designers dream to open up their store. Invite in hand I was on my way to 10 Newburgh Street and off to the Pyrus boutique! The fashionista's were spilled out the front of the store, champagne glasses in hand mingling amongst each other and immediatley I was impressed with the quaint boutique - instant charm! As I walked in to the beautifully crisp, clean, modern & polished ground level of the store I was greeted by my old Goodley crew and immediatley made my way to my gorgeous Charlotte looking stunning in a Pyrus number and headed over to Ash to congratulate him on the amazing store. He happily showed me around for a personal tour of the gorgeous boutique. Not only does it serve as a store downstairs they have a seperate section for art installations where every 6 weeks a new artist will exhibit their art work. I love a collaboration of art & fashion and I loved the concept behind it, a fashion boutique with a quirky difference - more than meets the eye! The clothing was gorgeous , the art was inspiringly intrigueing and the drink was flowing. Canapes made their way around to the fashion crowd and I spent most of the night with the Goodley girls and a friend of mine interning at Marie Claire. That's the thing about the fashion crowd its like a world in itself - seperate from the real world - where everyone knows everyone and they all speak the same language. Speaking for 10 minutes about the seasons hot new Chloe hiking ankle boot was not considered odd or out of the ordinary and as suddenly as the Chloe conversation ended Christian Louboutin studded loafers were thrown into conversation among Lindsay Lohan's recent stint in jail. Ever in my element the night continued in high spirits.
Across the road sat specialist boutique Peckham Rye a quaint little store specialising in unique silk scarfs and bow ties. The owners of the store were merrily drinking at the Pyrus opening and some how , still i'm not quite sure how , I found myself hanging out in the store with the owners and my friend Liam from Marie Claire. Telling them of my incredible love for bow ties and how their store was one of the firsts I went to amongst my shopping trips in London , they happily gifted me with a red silk polka dot silk scarf and a sky blue and soft red check bow tie! I could hardly contain my squeal and I skipped out of the store polka dot scarf tied around my neck and bow tie in bag! The clock struck 12 and this boy's fashion adventure was about to turn into a pumpkin as it soon became evident that one more free drink was certainly not needed! That's the thing about these events , too many free cocktails you cant say no to and bite size canapes that no one eats anyway! Ah my life in the fashion's fast lane, from being guided through a store opening by the designers themselves to being gifted one of a kind silk scarves and bow ties - my YSL t-shirt/vintage leather wearing self is very comfortable in this cosy world of fashion and ready for more adventures to come! xoxo Deni

Monday, August 9, 2010

SHOES. CAMERA. ACTION

The past few weeks have been a whirlwind of action and lots of hard work leaving me feeling mostly sleep deprived but very creatively rewarding. When Tamara asked me if I'd like to help style the lookbook shoot for one of my shoe brands Soloro - 2 weeks ago - I jumped at the opportunity. Before I knew it I was reviewing images of next years Spring Summer collection and found myself running through peak hour people traffic on a friday night on Oxford Circus the night before the shoot , to pull outfits together for the looming shoot. Running through the crowds , bumping and annoying people in my path I finally arrived at the Goodley showroom 15minutes before 6 on a Friday to do the quickest select and pack my giant laundry sized bag full of options for the morning's shoot. I stayed up till 3am putting outfits together on the floor of my living room - snapping them with my digi cam - so that I would be prepared on set. I woke up at 7 the next morning and put my own outfit together. Comfortable yet cool in Diesel Black Gold Modal hoody and drop crotch jersey trousers I was ready for a days work! On this morning also for the first time in almost 4 months I decided to wear my Alexander McQueen skull ring. The last thing Ben bought me , I haven't been able to wear it as everytime I put it on the thought of what it represents and the memories it holds is too much for my emotions to handle. Something about this morning was different though and as I slipped it on my finger I took one deep breath , & felt that I needed to put my best fashion foot forward & I needed McQueen's support. The morning had started relatively well, or so I thought. My taxi arrived 10 minutes early and consequently dropped me off to the location half an hour before the start time. As I paid the driver and slipped out of the black cab and into the pouring rain , I looked around me. I was surrounded by blocks of flat. Somehow this didnt look like a place that would have a photographers studio near by. However I gave the cab the address I was given so I assumed it must have been. When it turned into 10 minutes before 9 and I saw no sign of Tamara, a model or a car full of shoe samples pull up I began to panic and as I called my boss I was made aware that the taxi driver had indeed dropped me off in the wrong street. I could have cursed every name under the sun however I took a deep breath and did my best to get to the shoot as quickly as humanly possible with the weight of two giant bags of clothes and one of hangers - in the pouring rain. Of course this is happening to me , a typical Deni scenario - nothing without drama! A 10 minute walk away I finally arrived through a busy market and up a stair well into a warehouse that looked more fitting for a photographers studio. Apologising for the inconvenience there was no time to waste and I started to hang all the clothes on the rail while the gorgeous model was curled up in her chair, coffee in hand, ready for Hair & Make-up...The brief was simple , as it was a shoe lookbook , the focus had to be generally on the shoes , but the outfits needed to be styled accordingly so that they would compliment the shoe and make it stand out to its full potential - which at times was easier said than done. Shoes laid out on the floor it was time to mix and match and see which outfits would be paired with each style.
The first look - a pair of coral leather heels - was paired with a white floral print dress picking up on the coral in the heels and a sure fire winner , the shoot was off to a great start. Some utfits proved more challenging than others and I soon learnt that it was all about trial and error alternating through different choices for each shoe style. Did a high heel look better with hair up or hair down. How high above the ankle should the Citizens of Humanity jeans be rolled up. Tweaking each look to get the best result is a big part of the process but as soon as you see the model in the right look working it for the camera , you know instantly if the look is a winner or not. When it is, you can feel the energy in the room. The model , the photographer, hair & make-up, the photographer's assistant - you all just kind of look at each other and just know. The model , ever a professional , posed and worked every look to perfection!
Getting the opportunity to work so closely with my boss Tamara out of the every day office environment , was a wealth of experience in itself. Having worked in fashion for over 10 years I was like a sponge trying to absorb all her knowledge and she is truly such an inspirational person to be around. When the shoot is all wrapped up a feeling of joy and relief fills the room and knowing youv'e done a good job is beyond rewarding. As I packed all the clothes up back into my giant bags it made me realise - no matter what I'm doing in life , no matter what is thrown my way , as long as i'm doing something that I creatively enjoy - working in Fashion is my life long passion and the fact that it is finally becoming a reality is an incredible and slightly surreal feeling. What else does the fashion world have in store for me I wonder? We'll have to wait and see xoxo Deni





4TH OF JULY 2010. A DAY I'LL NEVER FORGET.

Music - a universal language that speaks to everyone. I cant imagine life without it. A world with no music just wouldnt be right. Many of you will know that I love my rnb , love my fun pop tunes (the gay boy inside of me) and will squeel at the drop of a Kylie beat. Those of you who dont know me as well as others, wont know that since the age of about 14 one voice has spoken to me like no other. Jay Z , know to some as Beyonce's husband , to me he is HOV - a lyrical genius and Ruler of Hip Hop and is as his lyrics say 'the only rapper to re-write history without a pen...' - some of you may not like rap. Some of you will say hip hop is all about black men slurring lyrics about bikini clad booty shaking women and cristal champagne - this may be so - but then you have HOV. His lyrics tell a story. Send a message into popular culture and modern society as we know it. Whether he's rapping about the demise of instruments and real music in 'Death of Auto-Tune' or telling the world of his journey to the top in my all time favorite 'Encore' - Jay's music speaks to the masses like no other Hip Hop artist. So on July 4th 2010 a dream of mine was about to come true. I was about to see Jay Z live in Hyde Park. Still running on a high from Gay Pride - with a mere 4 hours sleep under my belt, I slipt on my Ksubi cut offs slipped on a fresh white tee (I thought it was only fair , a fresh white tee is the symbol of cool in many a rap tune) and made my way to meet my girls and make our way to Hyde Park. As we entered the park the adrenaline kicked in , not only was I seeing HOV , I was seeing him in the most iconic park in this city I have fallen in love with. I almost pinched myself. Tickets in hand we headed on in...

The warm summers sun rippled on my skin as we made our way to a small tent to see local hip hop newcomer Tinie Tempah and as we grooved to his tunes I had to stop and smile as a mere month ago I was having a drink and a chat with him at the Glamour awards - too surreal!

We made our way back over to the main stage to watch Lily Allen take the stage , for what was her last live performance for a very long time (Lily is leaving the music industry to open up her own vintage clothing store and has also just announced her pregnancy) she took to the stage in a gorgeous white jumpsuit and Louis Vuitton scarf - this prom dress teamed with Nike high top wearing girl has come a long way. Lily was fantastic and struck a personal chord with me. Her latest album 'The Fear' was an album that Ben and I had discovered - and listened to non stop for 3 weeks - at a very happy time of our relationship. Every song she sang bought back a memory and when she dedicated the two songs which reminded me of two very prominent phases of our relationship - 'Are you Mine' & 'Chinese' - to her boyfriend in the crowd , emotion took over and I found myself crying behind my Dolce & Gabbanna shades - and so is the power of music. Proffessor Green was soon bought onto stage , personal friend of Lily's and they performed his debut single on which Lily features much to the crowds pleasure! It was wicked! Lily's set was over , tears wiped away (for now) - and the countdown began for HOV to take centre stage. Charlotte and I couldnt contain our excitement. All four of us , Rachel (Charlotte's sister) and friend Emma are die hard Jay Z fans and we were now more ready than ever for our main man to blow us all away. We edged closer through the crowd to try get the best position possible. As I looked around me I noticed something , i was surrounded by the most varied mixture of people. Young, Old, Male, Female, English, Mixed Race - everyone was here for one reason - to see Jay and it just speaks volumes about the wide range of fans he attracts.
The countdown was up on screen and everyone had their diamonds in the sky, their roc's up - now to explain what this iconic hand sign means for those of you who dont know - it has several meanings. It is a sign for the greek letter Delta as explained by Kanye West's song 'Through the Wire'. For Jay Z and the Rocafella family (Jay's record company is called Rocafella Records) it means diamond , a play off the word Rock , in Rocafella Records - which means the hardest stone on earth as well as the most precious, this sign was coined as the dynast sign by Jay Z. As the countdown continued I've never seen so many roc's up at once!
When the man himself made his way on to stage to drop the opening lyrics of 'Run this Town' the adrenaline hit me and my heart felt like it was about to explode out and through my chest. The rush of the moment , the fact that he was merely metres away from me gracing the stage was overwhelming and I couldnt believe this was finally happening. It was a 2 hours I'll never forget.

I've seen a lot of live performances. Amazing productions by Kylie , Destiny's Child , Lady GaGa - involving costume changes different sets and many bells and whistles. What I saw on the 4th of a July was a talented poet , in black shorts a shirt and shades , a microphone , some amazing lighting and video projection but more then anything pure passion and music. Probably the most amazing live performance I've yet witnessed. From all the old school tunes like '99 Problems' to the ever popular 'Empire State of Mind' , to the incredible acapella freestyling sets but by the time it came around to 'Forever Young' - where Mr.Hudson joined him on stage - Jay had me in tears. Forever Young is a song that means a lot to me. The first version released in the days of The OC touched my heart with every lyric. I've always said I want to be young forever , and every lyric in that song means something to me. When Jay released his version it felt like a sign - my favorite song , with my favorite artist , what an incredible combination - and when he performed it , I was in tears. The power of music is truly incredible. He closed the show with my all time favorite Jay tune 'Encore' (every lyric came out of my mouth with so much passion I could feel myself losing my voice) and as he reluctantly left the stage - smiling like a big kid as he thanked London - we left Hyde Park with a bitter sweet feeling. Cant believe how amazing it was , so sad its over - kinda sums it up. As Charlotte and I walked out arms wrapped around each other talking about the highlights of the show - I smiled - Jay you made my dream came true. I saw you live and you did not dissapoint , you exceeded my every expectation! Whether you like Jay Z or not fact is the man has had 11 back to back #1 albums - making him the most succesful artist on the US charts beating even Elvis's record so do yourself a favour If you dont lsiten to all 11 albums download The Blueprint's 1 & 2 , The Black Album and The Blueprint 3 and let your education begin. Till next time xoxo Deni